Prestige global brands, start-ups,
and self employment
I’m a strategic, commercially-minded senior marketing leader with a strong mix of marketing strategy, leadership and design skills. I have extensive experience driving growth, delivering marketing strategies, delivering creative, launching products, managing campaigns, and managing brands for global companies and start-ups; VeVe, Employment Hero, Supr, Harmoney, Splendrous, CommBank, American Express, Samsung, Nasdaq, Thomson Reuters, and Thomson Financial—in Sydney and Auckland. I bring deep expertise across both B2B (9yrs) and B2C (10yrs) marketing. I have managed the marketing, digital and design for the APAC region, Australia, or New Zealand.
Products and services that I have marketed include; a digital collecting and entertainment platform and app, SaaS financial products (business intelligence, investor relations, board & governance and multimedia solutions), mobile apps, Amex offers (retail, travel, dining & entertainment), personal loans, credit cards, payments solutions, banking products, retail electronics, financial products, and HR, career and work solutions.
I have known Nicki for many years and she has always shown an innate talent for design and marketing. Nicki has worked for a number of high profile organisations in her career in marketing and digital manager roles. She has also started her own app company showing her entrepreneurial spirit and ability to utilise her skills in a variety of ways. Nicki is a giving person who likes to help others. She is motivated, friendly and hard working making her a valuable asset to any team.
Karen Phelps, Communications Director, Launch Communication.
VeVe
2025 – Present
As the Head of Growth Marketing at VeVe, where I lead the growth marketing team—where I oversee new user and revenue growth initiatives and I lead the strategic direction of; acquisition efforts, lifecycle marketing, app daily active user growth, plus partnerships, affiliates, and advocate programs. I lead a team of lifecycle marketing, campaign managers and partner managers.
VeVe is a digital collecting and entertainment platform for digital comics, NFT artworks, and interactive 3D collectables with AR—with licensed IP from Marvel, Capcom, Disney, Star Wars, Paramount, 20th Century Studios and more.
Supr
2025 – 2025
I founded my own side hustle creative business Supr. Supr specialised in writing for publications, design, content and illustration. I was the Head of Marketing & Creative | Founder of Supr and managed everything across the business.
At Supr I was a freelance journalist writing feature articles and advertorials for multiple business and farming publications for both consumer and business audiences for Waterford Press
Employment Hero
2022 – 2025
At Employment Hero I was a Senior Marketing Manager responsible for establishing the B2C marketing team and GTM strategy for the first B2C products at Employment Hero. I was responsible for the launch and ongoing marketing and growth of the Swag brand and Swag app: growth, engagement and retention.
Key achievements;
- Achieved 2+ million Swag users within 2 years.
- Helped grow Employment Hero to $250M AUD in annual recurring revenue.
- Launch of the Swag brand and app in Australia in March 2023.
Splendrous
2020 – 2025
In 2020 I founded my own app design business Splendrous specialising in iMessage sticker apps for the iPhone. I’m the Head of Marketing & Product | Founder. I managed everything across the business. I designed and built 5 Splendrous apps myself end-to-end.
The 5 apps that Splendrous released in the Apple App Store were; Love from, All Talk, Kiwi Slang, Ozzie Slang and Christmas Greetings. In 2023 I also released a range of Kiwi slang and Aussie slang clothing, accessories and homeware.
Key achievements;
- Two Splendrous apps Kiwi Slang and Christmas Greetings both got to #1 in Celebrations in the Apple App Store in December 2021 in New Zealand and Australia!
- Ozzie Slang (formerly called Strayan Slang) also made it to #1 in the Australian Apple App Store in March 2024.
Harmoney
2021 – 2022
Following CommBank I was the Senior Marketing Manager at Harmoney reporting into the CMO. I was the owner of the Harmoney marketing and brand strategy and campaign execution to drive brand awareness, growth, retention and revenue across Australia and New Zealand both BTL & ATL. I was responsible for a complete rebrand of Harmoney and the creation of new brand assets and collateral with an agency Alt. I was responsible for new brand radio & TV ads, Google & Meta campaigns, email campaigns, lifecycle marketing, direct mail, affiliate partner marketing strategy and campaigns, investor relations communications, and the Harmoney awards strategy.
Key achievements;
- Rebrand of Harmoney and the brand launch across Australia and New Zealand with the creation of assets across all channels.
CommBank
2019 – 2020
At the CommBank my role was Digital Manager within Business & Private Banking division. I was the digital manager of the CommBank Product & Process Library (PPL) website, and responsible for the launch of the new Compass website (to replace PPL). I also managed the Backlog for the CommSee Commercial Loan digital platform/product. Plus I developed the marketing and content strategy for the Business Loans section of the CommBank website for exisiting customers and acquiring new customers. I managed one internal Developer and an external company of Web Designers and Developers.
Key achievements;
- The build and launch of the new Compass Website
American Express
2015 – 2018
At American Express I worked in Global Network Services as a Marketing Manager for 3.5 years. I managed the B2C marketing strategy and campaigns for co-brand bank partners ANZ, CommBank, NAB & Westpac to bank issued Amex card members in Australia.
I was the owner of the Amex loyalty and Amex Offers marketplace platform Amex Connect amexconnect.com.au—which contained dining, entertainment, travel and retail offers. I managed all Amex Connect marketing campaigns, partnerships, the merchant fulfilled Amex Offers program, and all website content.
I managed partner and brand marketing campaigns including; Amex Invites, Dimmi, Click Frenzy, Stan, Amex Vogue Shopping Night Out, Shop Small, Vivid, Amex Open Air Cinema (now Disney+ Open Air Cinema) and more.
I managed the merchant fulfilled offers program for Amex Connect and worked with retail, travel, dining and entertainment partners to promote their offers to Amex card members.
Key achievements;
- Amex GNP ANZ General Manager’s Award 2017 for the Amex Connect Website migration from SDL Tridion and the new website build of Amex Connect on Adobe Experience Manager.
- Amex GNP ANZ General Manager’s Award 2015 for the management and huge record engagement of the Shop Small Campaign for the 4 banks; ANZ, CommBank, NAB & Westpac, and Shop Small marketing to amexconnect.com.au members.
- Achieved 470% membership growth of the Amex Connect Australia Amex Offers website platform in just over 2 years.
Samsung
2015
While at Samsung I was the country Manager, Digital. I managed all digital channels and campaigns for Samsung NZ. I managed the Samsung website and e-commerce store, micro-sites, SEO, social media channels and content, digital advertising (Google Ads & Facebook Ads) and all digital campaigns. Plus localisation of global website marketing campaigns. I led a team of the Digital Specialist and Graphic Designer.
Key achievements;
- At Samsung I was responsible for managing the redesign of the Apps section of the website. and was also responsible for managing the redesign of the Business section of the website.
- A Samsung SEO website audit and recommendations and improved Samsung website search performance.
Nasdaq
Nasdaq 2013 – 2015
At Nasdaq for 2 years I was the Marketing Manager, APAC – through one company acquisitions (the Corporate Solutions division of Thomson Reuters was acquired by Nasdaq). I was responsible for managing the marketing in the APAC region for the Corporate Solutions division (Australia, New Zealand, Hong Kong, Singapore, South Korea and Japan).
At Nasdaq I managed and executed both the marketing and design for the APAC region. I marketed Corporate Solutions products and services in the Asia Pacific region to organisations including; investor relations solution SaaS subscription product Thomson ONE IR (now Nasdaq IR Insight), IR Advisory Services, IR websites & IR webcasts, business intelligence solutions SaaS subscription products Thomson ONE Corporate Research, Thomson ONE Corporate Development and Thomson ONE Corporate Intelligence (now LSEG Thomson ONE Wealth), board and governance solutions – including Nasdaq SaaS product BoardVantage Board Portal and BWise (now owned by SAI Global)) and multimedia solutions – including SaaS product Multimedia Centre Platform (now owned by Intrado) and iShowcase.
Key achievements;
- Rebrand from Thomson Reuters Corporate Services to Nasdaq.
- GTM strategy & launch a new Board and Governance SaaS product BoardVantage and other board solutions in the Asia Pacific region.
- Achieving year on year revenue growth of 20 – 25% each year.
Thomson Reuters & Thomson Financial
2008 – 2013 & 2007 – 2008
At Thomson Reuters and Thomson Financial for over 5 years I was the Marketing Manager, APAC – through a company acquisition (Thomson Financial acquired Reuters and became Thomson Reuters). I was responsible for managing the marketing in the APAC region for the Corporate Solutions division (Australia, New Zealand, Hong Kong, Singapore, South Korea and Japan).
At Thomson Reuters and Thomson Financial I managed and executed both the marketing and design for the APAC region. I marketed Corporate Solutions products and services in the Asia Pacific region to organisations including; investor relations solution SaaS subscription product Thomson ONE IR (now Nasdaq IR Insight), IR Advisory Services, IR websites & IR webcasts, business intelligence solutions SaaS subscription products Thomson ONE Corporate Research, Thomson ONE Corporate Development and Thomson ONE Corporate Intelligence (now LSEG Thomson ONE Wealth), and multimedia solutions – including SaaS product Multimedia Centre Platform (now owned by Intrado) and iShowcase.
Key achievements;
- Rebrand from Thomson Financial to Thomson Reuters.
- Gold Thomson Reuters Above & Beyond Award in 2013 for the launch of Multimedia Channel Partner Program product.
- Platinum Thomson Reuters Above & Beyond Award in 2012 for negotiating a new sponsorship agreement and saving Thomson Reuters over $10,000 and gaining 5 joint webinars per year.
- Achieving year on year revenue growth of 20 – 25% each year.
I directly managed Nicki at Nasdaq, and I also was a colleague of Nicki’s at Thomson Reuters and Thomson Financial. In Nicki’s role as Marketing Manager for both Thomson Reuters and Nasdaq Corporate Solutions APAC, Nicki was responsible for managing the marketing and design needs for the APAC region. She was responsible for; product marketing, lifecycle marketing, content marketing, brand marketing, and sales resources and marketing collateral. She also managed brand partnerships and sponsorships and thought leadership webinars and events. I found Nicki to be very resourceful with a limited budget, hard-working, had a quick turnaround and was reliable. Nicki worked well with other stakeholders, was pro-active, had an eye for detail, and was a lot of fun to work with. I wouldn’t hesitate to recommend Nicki for further employment.
Sean Cookson, Vice President of Sales – Pacific and South East Asia, Nasdaq.
NICKI WOODLOCK 