ABOUT

• LinkedIn

I am a senior marketing leader who has been in marketing roles since 2007 in Sydney and Auckland—where I’ve gained international marketing and creative experience, working for premium global brands and tech startups.

I have extensive experience driving growth, delivering marketing strategies, delivering creative, managing campaigns, and managing brands for multi-billion dollar global companies and startups; B2C (10yrs); VeVe, Supr, Splendrous, Harmoney ($78 million), American Express ($206 billion), Samsung ($1203 trillion), and B2B (9 yrs) Employment Hero ($2 billion), CommBank ($289 billion), Nasdaq ($49.26 billion), Thomson Reuters ($40 billion) and Thomson Financial, in Sydney and Auckland.

I possess a strong mix of marketing, leadership and design skills. I have extensive experience across the full customer lifecycle—from acquisition and growth, to engagement and loyalty, to retention. My broad marketing expertise also covers; design, brand management and marketing, marketing communications, product marketing, content marketing, loyalty programs, partnership marketing, social media, digital marketing, website/digital platform management, and digital experiences.

In my roles I’ve been responsible for marketing strategies and leadership, digital strategies, loyalty strategies, GTM strategies, brand development and management, copywriting, design and execution, and multi-channel marketing campaign execution—to grow business, brand and product awareness, and revenue globally and in the APAC region.

I have experience marketing a broad mix of products and services; a digital entertainment and collecting platform and app, financial services, corporate solutions, SaaS products, apps, personal loans, credit cards, payment solutions, banking products, Amex Offers (travel, entertainment, shopping and dining), retail electronics, event and concerts, and SaaS work and HR solutions.

Brand Management

I have extensive brand experience; managing brands, designing and developing brands, managing rebrands, creating brand assets, being responsible for the GTM strategy for brand launches, being a brand guardian and ambassador, managing brand partnership campaigns, managing brand marketing campaigns, and more—in multiple roles for global brands.

Aside from ATL and digital brand marketing campaigns in most roles, I have developed the brand at VeVe—updating the brand assets, brand guidelines and USPs. I developed and launched the Swag brand for Employment Hero in Australia. I managed a rebrand for Harmoney with agency Alt. I was also responsible for rebrands in the APAC region for Thomson Reuters and Nasdaq.

At American Express I marketed Amex brand partnerships and events such as; American Express Vogue Shopping Night Out, Shop Small, Vivid, American Express Open Air Cinema (now Disney+ Open Air Cinema) and more. 

Leadership

I have over 10 years leadership experience and have led small teams in many of my marketing roles managing; lifecycle marketing leads, partner marketing managers, CRM specialists, marketing coordinators, marketing interns, graphic designers, customer service specialists, digital specialists, web developers and web designers.

I’m a strategic leader who likes to deliver to commercial objectives, improve operational efficiency, is adaptable and collaborative, and who enjoys working in a team.

With a growth mindset, I like to create a culture of innovation, collaboration, and continuous improvement within a team. I believe in strengths-based leadership and setting clear goals and KPI’s for my team.

My leadership style is mostly a mix of coaching and supporting styles, but I also use delegation and directing leadership styles if required. My leadership experience is supported by a Certificate in Leadership Excellence from Harvard Business School, and I have completed a LinkedIn Managing Virtual Teams course.

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I highly recommend Nicki Woodlock for any leadership or marketing management role. Nicki is a strategic thinker with excellent communication skills and a talent for leading high-performing teams. She is a dedicated and passionate professional who delivers outstanding results. It was a pleasure working with Nicki, and I wish her all the best.

Ivan Segedin, Marketing Automation Manager, Harmoney

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Passions

With a previous career as a designer, my passions (and also my strengths) in marketing are related to creative; brand strategy and management, content marketing (strategy, writing and design), campaign creative strategy and execution, and creating and managing amazing digital experiences for customers. I also love leading and mentoring a team.

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“I have known Nicki for over 30 years and she has always shown an innate talent for design and marketing. Nicki has worked for a number of high profile organisations in her career in marketing and digital manager roles. She has also started her own app design business showing her entrepreneurial spirit and ability to utilise her skills in a variety of ways. Nicki is a giving person who likes to help others. She is motivated, friendly and hard working making her a valuable asset to any team.”

Karen Phelps, Communications Director, Founder & Writer, Launch Communication

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Core Capabilities

Achieving Business Goals

I have had many targets and KPIs over the years across acquisition and growth, engagement and retention. KPIs have included; growth targets including; new logos acquired, accounts opened, new customers acquired, brand awareness, credit cards in market, share of wallet, and new members. Engagement and retention targets; app download targets, app daily active users, inactive customers reactivated, product feature adoption, benefits used, engagement and redemption of offers, loyalty targets met, spend on card. Plus; CX & UX improvements, revenue and commercial targets, content engagement targets, ecommerce sales targets and more. All of which I’ve met and exceeded on many occasions. I have launched many products and brands across the APAC region, Australia and New Zealand.

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“I would like to thank you for all your amazing work and support on Dimmi, helping to make the latest offer possible with your incredible dedication. The results are speaking for themselves! Thank you!”

Annaliese Norman, Marketing Manager, Global Merchant Services, American Express

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Qualifications

I have multiple qualifications in design, marketing, business management, and leadership – including a Bachelor of Design (Visual Communication), a Diploma of Marketing and Communication, a Fundamentals in Digital Marketing Certificate, a Graduate Certificate in Multimedia Design and a Certificate in Leadership Excellence from Harvard Business School to name a few.

Creative Skills

I have extensive copywriting and communications experience across digital and print, working with global corporations and startups, primarily in financial services.

Through my business Supr, I also worked as a freelance journalist for Waterford Press, writing feature articles for publications including; Business North, Business Central, Business Rural South, Business Rural North, and NZ Dairy.

In my app business Splendrous—I designed and built five iOS iMessage Sticker Apps; Love from, All Talk, Christmas Greetings, Kiwi Slang and Ozzie Slang, plus clothing and merchandise. Three of these apps got to #1 in the App Store in 2021 and 2024.

Before moving into marketing, I worked as a graphic and interactive designer and developer. I ran a freelance design business in New Zealand and worked for interactive companies in Auckland and Sydney, including Cadre Design, The Learning Group and Sunshine Multimedia. I later combined marketing and design in roles at Thomson Financial, Thomson Reuters, Nasdaq, VeVe, Employment Hero and Harmoney, where I created graphics, digital assets and website content.

Working Style

I enjoy working collaboratively across global organisations and startups. I have extensive experience managing stakeholders and teams globally and in the APAC region (including remotely), supported by a Harvard Business School Certificate of Leadership Excellence and LinkedIn courses in remote leadership.

I have experience working with; marketing, design, product, customer service, legal, production, brand, sales, commercial, and many more teams—across global organisations.

With a background in design, I bring a creative, customer-focused approach to marketing. I enjoy solving problems, developing bold campaigns and creating strategies using data, customer insights and business goals. I’m highly detail-oriented and value strong, high-quality design and a superior customer experience across all marketing channels.

I have strong project and time management skills, consistently delivering work on time and to a high standard. I’ve also worked in agile environments at VeVe, Employment Hero, American Express and CommBank.

My experience includes managing partnerships, negotiating with agencies and suppliers, and leading stakeholder relationships across large global organisations including American Express, Nasdaq, Thomson Reuters and CommBank. I’ve also led and managed teams across several businesses.

I’m passionate about continuous learning, innovation and finding effective solutions to complex challenges, with a strong track record of driving growth and business results.

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“I’d like to recognise Nicki for her ongoing collaborative approach to PCS and GNS comms. Nicki is always aware of sharing issues she finds and feedback on creative across the same offers we are promoting to our different bases. Nicki demonstrates a great enterprise approach to working together”.

Jason Ho, Assistant Marketing Manager, PCS, International Consumer Services, American Express

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Personal life

Outside of work I enjoy spending time with my husband and friends and family. I have a love of film, streaming media and TV and I have an extensive film collection and multiple streaming subscriptions.

I love design, architecture and designer fashion. I have a passion for travel, dining out and exploring the world in style.