About Nicki

An innovative creative marketer

I’m a strategic, commercially-minded senior marketing leader with a strong mix of marketing strategy, leadership and design skills. I have extensive experience driving growth, delivering marketing strategies, delivering creative, managing campaigns, and managing brands for multi-billion dollar global companies and small start-ups; B2C (10yrs); VeVe, Supr, Splendrous, Harmoney ($78 million), American Express ($206 billion), Samsung ($1203 trillion), and B2B (9 yrs) Employment Hero ($2 billion), CommBank ($289 billion), Nasdaq ($49.26 billion), Thomson Reuters ($40 billion) and Thomson Financial in Sydney and Auckland. I bring deep expertise across both B2B (9yrs) and B2C (10yrs) marketing.

In these roles I’ve been responsible for marketing strategies and leadership, digital strategies, GTM strategies, brand management, copywriting and UX writing, design management and execution, and multi-channel marketing campaign execution to grow business and revenue globally and in the APAC region.

I have strong experience across the full customer lifecycle, from acquisition and growth, to engagement and loyalty, and retention. My broad marketing expertise covers brand management and marketing, marketing communications, product marketing, content marketing, loyalty programs, partnership marketing, social media, digital marketing, website/digital platform management and digital product design.

I have a wealth of experience marketing a broad mix of products and services; a digital entertainment and collecting platform, financial services, corporate solutions, SaaS products, apps, personal loans, credit cards, payment solutions, banking products, Amex Offers, retail electronics, and SaaS work and HR solutions.

In my app business Splendrous – I designed and built five iOS iMessage Sticker Apps; Love from, All Talk, Christmas Greetings, Kiwi Slang and Ozzie Slang, plus clothing and merchandise. Three of these apps got to #1 in the App Store.

Marketing skills

I’m passionate about marketing, digital and design. I have a customer first attitude and always think of the end-to-end customer experience. I have a creative mind, enjoy problem solving, and have an eye for detail. I use data, customer feedback, creative thinking, business strategies, problem solving, marketing skills and experience, AI, and research to inform marketing and digital strategies and decisions.

I have excellent skills across; marketing strategy, campaign management, brand management, digital management, copy writing, creative direction, project management, stakeholder management, team leadership, plus graphic and web design.

“I have known Nicki for over 30 years and she has always shown an innate talent for design and marketing. Nicki has worked for a number of high profile organisations in her career in marketing and digital manager roles. She has also started her own app design business showing her entrepreneurial spirit and ability to utilise her skills in a variety of ways. Nicki is a giving person who likes to help others. She is motivated, friendly and hard working making her a valuable asset to any team.”

Karen Phelps, Communications Director, Founder & Writer, Launch Communication

Achieving business goals

I have had many targets and KPIs over the years including; revenue targets, growth targets, new logos acquired, engagement and retention targets, website membership targets, app download targets, inactive customers reactivated, product feature adoption, accounts opened, credit cards in market, share of wallet, Apple Pay & Google Pay installed and used, benefits used, engagement with offers, spend on card, CX & UX improvements, brand awareness, content engagement targets, ecommerce sales targets and more. All of which I’ve met and exceeded on many occasions. I have launched many products and brands across the APAC region, Australia and New Zealand.

“I would like to thank you for all your amazing work and support on Dimmi, helping to make the latest offer possible with your incredible dedication. The results are speaking for themselves! Thank you!”

Annaliese Norman, Marketing Manager, Global Merchant Services, American Express

Qualifications

I have multiple qualifications in design, marketing, business management, and leadership – including a Bachelor of Design (Visual Communication), a Diploma of Marketing and Communication, a Fundamentals in Digital Marketing Certificate, a Graduate Certificate in Multimedia Design and a Certificate in Leadership Excellence from Harvard Business School to name a few.

Creative Skills

I have extensive copywriting and communications experience and have written for all formats across digital and print as a marketing manager for global corporations and start ups, mostly in financial services. In my business Supr I was freelance journalist for Waterford Press and wrote feature articles for multiple publications; Business Rural South, Business Rural North, Business South, Business North, Business Central, NZ Dairy and more.

I also have extensive experience as a graphic and interactive designer and developer, as this was my former profession before a marketing manager. I had a freelance graphic design business for several years in New Zealand and I worked as a digital designer and developer for three years for interactive companies in Auckland and Sydney at Cadre Design, The learning Group and Sunshine Multimedia. I also worked as a marketing manager and designer at Thomson Financial, Thomson Reuters and Nasdaq. I have also designed many graphics and website pages at VeVe, Employment Hero and Harmoney.

I enjoy the art of storytelling – whether it’s writing telling a brand story, copy writing to market a product or service, or enjoying storytelling myself through books, film, streaming media and television. I’m a huge film buff and have an extensive film collection and multiple streaming services subscriptions!

Leadership

I have over 10 years leadership experience and have led small teams in many of my marketing roles managing; marketing coordinators, marketing interns, graphic designers, customer service specialists, digital specialists, web developers and web designers. I like to create a culture of innovation, collaboration, and continuous improvement within a team. I believe in strengths-based leadership and setting clear goals and KPI’s for the team. My leadership style is mostly a mix of coaching and supporting styles, but occasionally I use delegation and directing leadership styles if required. My leadership experience is supported by a Certificate in Leadership Excellence from Harvard Business School.

I highly recommend Nicki Woodlock for any leadership or marketing management role. Nicki is a strategic thinker with excellent communication skills and a talent for leading high-performing teams. She is a dedicated and passionate professional who delivers outstanding results. It was a pleasure working with Nicki, and I wish her all the best.

Ivan Segedin, Marketing Automation Manager, Harmoney

Working style

I enjoy working in a team, cross-functionally in a global organisation and by myself. I have extensive experience collaborating with stakeholders across global organisations. With a Bachelor of Design (Visual Communication Design), a Diploma in Marketing and Communication, other marketing and design qualifications, and a Harvard Certificate of Leadership Excellence – I have a broad range of marketing, digital, design and leadership skills.

“I’d like to recognise Nicki for her ongoing collaborative approach to PCS and GNS comms. Nicki is always aware of sharing issues she finds and feedback on creative across the same offers we are promoting to our different bases. Nicki demonstrates a great enterprise approach to working together”.

Jason Ho, Assistant Marketing Manager, PCS, International Consumer Services, American Express

As a former designer I’m always thinking creatively, and understand the importance of quality design, and I pay attention to detail. I accept only the best design for marketing campaigns from agencies and internal teams. I like to conceptualise and execute bold, customer-centric brand appropriate campaigns. I possess excellent strategic thinking, analytical, and problem solving skills, and I enjoy coming up with innovative effective marketing and digital strategies and solutions for problems based on data insights, customer and business needs.

I have excellent time management and project management skills – proven by the fact that I always meet deadlines. I’m proactive, and have an eye for detail. I give 100% and always strive to create work that I’m proud of. I have agile experience having worked in an agile way at Employment Hero, American Express and CommBank.

My negotiating and influencing skills are excellent. I have successfully managed many partnership relationships (with the Big 4 Banks at American Express), and industry bodies (at Nasdaq, Thomson Reuters & Thomson Financial). I’ve negotiated deals with suppliers, partners and agencies. I’ve collaborated with and managed internal stakeholders across different departments and teams and many projects across large global corporations across several countries across the APAC region. I have extensive staff management experience having managed staff at CommBank, American Express, Samsung, Nasdaq & Thomson Reuters.

Continuously learning, I am constantly seeking out new challenges and skills to add to my repertoire. I am passionate about innovation and finding new solutions to complex problems. I have a proven track record of identifying opportunities for growth and optimisation, and implementing successful strategies to drive business results.

• LinkedIn

Personal life

Outside of work I enjoy spending time with my husband and friends and family. I have a love of film, streaming media and TV and I have an extensive film collection and multiple streaming subscriptions.

I love design, architecture and designer fashion. I enjoy dining out and travelling and experiencing other cultures and seeing the world.

My next goal is to write and illustrate some children’s books.