Skills

I’m a senior marketing leader with broad marketing experience (mostly in financial services) at top global brands in Sydney and Auckland including; Employment Hero, Splendrous, Harmoney, Commonwealth Bank, American Express, Samsung, Nasdaq, Thomson Reuters & Thomson Financial. My marketing experience is in B2B (9 yrs) and B2C (9yrs) both BTL & ATL.

I have generalist marketing experience across everything from acquisition, engagement and retention, to everything from brand, product, direct, digital, lifecycle, loyalty, social, content, events, growth marketing, website management and more. In roles I’ve been responsible for marketing and digital strategies, managing and launching brands, content marketing, partner management, customer acquisition & retention, managing websites, social campaigns, omni-channel experiences and campaign execution and more for the APAC region, Australia or New Zealand.

Products and services that I have marketed include; SaaS corporate solutions (business intelligence, investor relations, board & governance and multimedia solutions), SaaS products, apps, entertainment offers and partnerships, dining offers, personal loans, credit cards, banking products, offers and loyalty, retail electronics, and payroll and HR solutions.

I had the pleasure of having Nicki in my team at American Express. Nicki is a skilled and experienced marketer who is extremely focused on detail and ensuring accurate customer communication and first-class customer experience. She works equally well individually and in group environments to ensure timelines and objectives are achieved. I enjoyed working with Nicki and found her to be an invaluable member of the team and would recommend her for marketing, digital, or product manager roles, or any role where attention to detail is strongly desired.

Amie Watson, Marketing Director, Global Network Services, American Express.

B2B & B2C marketing

My experience includes 9 years B2B marketing at; Nasdaq, Thomson Reuters and Thomson Financial, Samsung, and CommBank. Plus, 9 years B2C marketing experience at Employment Hero, Splendrous, Harmoney, American Express and Samsung.

In marketing roles I have created GTM marketing strategies, managed campaigns across all channels end-to-end, and managed, rebranded and launched brands and products in the APAC region. I have been responsible for marketing strategies and managed marketing campaigns end-to-end that include; TV ads, radio ads, email campaigns, digital ads (Google Ads, Meta Ads, Bing Ads, LinkedIn), print ads, direct mail, created case studies and white papers, fact sheets, product guides, branded goods, created social campaigns, managed sponsorships and partnerships, managed partner and affiliate marketing campaigns, lifecycle marketing playbooks, written blogs, improved SEO, created PR releases and have created and managed websites. I have managed rebrands, brand launches, and brand campaigns at Employment Hero, Harmoney, American Express, Nasdaq and Thomson Reuters. I was also a brand ambassador for the APAC region at Thomson Reuters.

Thank you so much for your help in working on the decommission of the Cardinal network wallet in Australia! Really appreciate everyone’s collaboration and teamwork to meet all deadlines and deliver a new experience to Cardmembers in the market.

Margaret Ryan, Senior Manager, Amex Express Checkout, Global Digital Payments Products, American Express.

Marketing Management

Regional marketing management

At Nasdaq, Thomson Reuters, and Thomson Financial as the Marketing Manager APAC I was responsible for managing the B2B product marketing for the Asia Pacific region for over 8 years (and through two company acquisitions) in Australia, New Zealand, Singapore, South Korea, Japan, & Hong Kong. I marketed Corporate Solutions products in the Asia Pacific region; investor relations solutions (including SaaS product Thomson ONE IR (now Nasdaq IR Insight), IR Advisory Services, IR websites & IR webcasts), SaaS business intelligence solutions (Thomson ONE Corporate Research, Thomson ONE Corporate Development & Thomson ONE Corporate Intelligence), SaaS board and governance solutions (including Nasdaq SaaS product BoardVantage Board Portal and BWise (now owned by SAI Global)) and multimedia solutions (including SaaS product Multimedia Centre Platform (now owned by Intrado) and iShowcase).

National marketing management

I have been in multiple national marketing manager, senior marketing manager or digital lead roles. At Samsung I was the Digital Lead for New Zealand managing a team of two and all things digital for the business; ecommerce store, website, social media & digital advertising. At American Express I managed the marketing in Australia for bank partners that issued Amex cards and also managed the Amex Offers Amex Connect website, Amex Connect marketing campaigns and merchant fulfilled Amex Offers program. At Harmoney I managed the marketing for New Zealand and Australia. At Employment Hero I manage the B2C marketing in Australia.

Qualifications

I have multiple qualifications in design, marketing, business management, and leadership – including a Bachelor of Design (Visual Communication), a Diploma of Marketing and Communication, a Fundamentals in Digital Marketing Certificate, a Graduate Certificate in Multimedia Design and a Certificate in Leadership Excellence from Harvard Business School to name a few. Plus, I have completed many short courses in marketing, AI, business management, Agile and more.

• Bachelor of Design (Visual Communication Design), CPIT
• Diploma of Marketing & Communication, TAFE NSW
• Diploma in Visual Communication Design, CPIT
• Graduate Certificate in Multimedia Design, CPIT
• Certificate in Leadership Excellence, Harvard Business School
• Fundamentals in Online Marketing Certificate, Open University & Google
• eCommerce Planning & Management Certificate, ADMA
• Generative AI and It’s Business Applications Certificate, TAFE NSW

Marketing skills and software knowledge

• Marketing skills; marketing management, marketing strategy, digital strategy, campaign management, copy writing, design, website administration, digital product development, digital marketing, GTM, B2B marketing, B2C marketing, partnership marketing, product marketing, content marketing, lifecycle marketing, loyalty marketing, direct marketing, acquisition marketing, customer engagement, marketing communications, offers, loyalty programs, advertising, social media, content management, backlog management, SEM, SEO, business strategy, SaaS, financial services, banking, retail.
• Staff management: management of small teams, coaching, mentoring.
• Brand skills; brand strategy, brand management, brand marketing, brand campaigns, brand ambassador, rebrands, brand launches, design of templates and copy writing.
• Design skills; graphic design, illustration, photography, animation, web design, web development, iOS iMessage sticker app design and development, design thinking, Adobe Creative Suite, Figma, Canva, Xcode.
• Various; Figma, Confluence, Slack, Trello, Miro, Asana, Hootsuite.
• Microsoft software; SharePoint & Microsoft Office.
• Adobe software; Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, Flash, & InDesign), Adobe Analytics and Adobe Experience Manager.
• Website CMS software; Adobe Experience Manager, WordPress, Blogger, Google Sites, SDL Tridion, Kentico, SharePoint, Squarespace, Weebly, Wix & SilverStripe.
• App & web development; Xcode, App Store Connect, HTML, CSS, Adobe Dreamweaver.
• Email software and CRMs; Experian, Cheetah Mail, Mailchimp, Dokio, Epsilon Dreammail, and Salesforce.
• Social media platforms; Facebook, LinkedIn, Instagram, TikTok, Twitter, Snapchat, Hootsuite etc.
• Google software; Google Analytics, Google Ads, Google My Business, Google Search Console, Google Sites, Google Keyword Planner, Google Sheets, Google Slides, Google Docs, Google Forms, Google Tag Manager.
• Analytics; Google Analytics, Tableau, Adobe Analytics.
• Artificial intelligence (AI); ChatGPT, Gemini, CoPilot, Leonardo AI.

Design

Before my marketing career I was a graphic designer and then an interactive designer and developer. I have many years design experience.

I have a Bachelor of Design (Visual Communication) and was responsible for marketing and design at Nasdaq, Thomson Reuters and Thomson Financial for over 8.5 years. I would create the marketing strategy, write copy, and design for digital or print and do the reporting end-to-end.

I have created marketing campaigns using Canva in multiple roles, and wireframes and mockups using Figma in my last two roles at Harmoney and Employment Hero.

In most of my marketing roles I have briefed in either internal design teams or managed and briefed in external creative and PR agencies including; Ogilvy, Lavender, Alt, Publicis, Marcel, Vivaki, Sprinklr, Launchlink, Kaimera and more.

Writing

I have extensive copywriting and communications experience and have written for all formats across digital, OOH, TV, radio and print for over 18 years.

I have written for; emails, case studies, white papers, print ads, digital ads (Google Ads, Meta Ads, Bing Ads), social media, TV ads, radio ads, direct mail, product brochures, apps, product platforms, SEO optimised copy for websites, SEO optimised copy for blogs, annual reports, PR releases and more. Examples of my writing are all over this website including the portfolio pages.

As a side hustle under my Supr business, I’m a freelance journalist writing feature stories and advertorials for Waterford Press in New Zealand—for multiple business and farming publications; Business South, Business Central, Business North, Business Rural South, Rural North, NZ Dairy and more.

I have five feature articles in the current issue of Business Rural North below including the cover story.

Note: the Waterford Press editors write the headlines.

Click to read

Eight years leadership experience

I have over 8 years leaders leadership experience and have a Certificate in Leadership Excellence from Harvard Business School. I have led small teams in many of my marketing roles for major brands including at; Employment Hero, American Express, Samsung, Thomson Reuters, Thomson Financial.

My leadership style is mostly a mix of coaching and supporting styles, but occasionally I use delegation and directing leadership styles if required.

I have managed marketing interns, marketing coordinators, marketing managers, graphic designers, digital specialists, customer service specialists, a developer, teams of external developers, plus external agencies and partners.

I highly recommend Nicki Woodlock for any leadership or marketing management role. Nicki is a strategic thinker with excellent communication skills and a talent for leading high-performing teams. She is a dedicated and passionate professional who delivers outstanding results. It was a pleasure working with Nicki, and I wish her all the best.

Ivan Segedin, Marketing Automation Manager, Harmoney.

Qualifications

I have multiple qualifications in visual communication design, marketing, business management and leadership including; a Bachelor of Design (Visual Communication), a Graduate Certificate in Multimedia Design, a Diploma in Visual Communication Design, Fundamentals in Digital Marketing Certificate, Harvard Certificate in Leadership Excellence. I recently competed a Diploma of Marketing and Communication at TAFE NSW in 2025.

Awards

• American Express GNP ANZ General Manager’s Award, 2017. Amex Connect Website Migration & New Website Build
• American Express GNP ANZ General Manager’s Award, 2015. Management of the Shop Small Campaign for the 4 banks; ANZ, CommBank, NAB & Westpac, and Shop Small marketing to amexconnect.com.au members.
• Gold Thomson Reuters Above & Beyond Award, 2013. For the creation and launch of Multimedia Channel Partner Program branded marketing material and resources.
• Platinum Thomson Reuters Above & Beyond Award, 2012. For negotiating a new AIRA sponsorship agreement and saving Thomson Reuters over $10,000.

Interpersonal and other skills

I’m a strategic and creative thinker with excellent creative design skills, strong copy writing skills and excellent brand management skills. I am detail oriented, have great problem solving skills, plus excellent project and time management skills.

I’m a straightforward honest communicator, positive, pro-active and hard working, with strong team leadership skills and a good sense of humour.

I possess excellent analytical skills and create marketing strategies based on business needs, customer needs and data.

I have worked for many large global organisations and possess excellent stakeholder management experience working in a complex matrix environment with people in multiple job roles, teams and countries including; marketing, digital, brand, legal, product, sales, SME’s, commercial managers, customer service and many more.

I’d like to recognise Nicki for her ongoing collaborative approach to PCS and GNS comms. Nicki is always aware of sharing issues she finds and feedback on creative across the same offers we are promoting to our different bases. Nicki demonstrates a great enterprise approach to working together.

Jason Ho, Assistant Marketing Manager, PCS, International Consumer Services, American Express.