B2B Marketing
At Nasdaq, Thomson Reuters and Thomson Financial I managed and executed both the marketing and design for the APAC region. I was responsible for the marketing strategy and campaign execution, and marketed Corporate Solutions products and services in the Asia Pacific region to organisations including; investor relations solution SaaS subscription product Thomson ONE IR (now Nasdaq IR Insight), IR Advisory Services, IR websites & IR webcasts, business intelligence solutions SaaS subscription products Thomson ONE Corporate Research, Thomson ONE Corporate Development and Thomson ONE Corporate Intelligence (now LSEG Thomson ONE Wealth), board and governance solutions – including Nasdaq SaaS product BoardVantage Board Portal and BWise (now owned by SAI Global)) and multimedia solutions – including SaaS product Multimedia Centre Platform (now owned by Intrado) and iShowcase.
B2B Marketing Examples
Click on links below to view pdf examples
- Nasdaq Multimedia Centre Channel Partner Brochure
- Nasdaq IR Website Fact Sheet
- Nasdaq Westmead Children’s Hospital Case Study
B2B Achievements
- At Samsung I was responsible for managing the redesign of the Apps and the Business sections of the website.
- Gold Thomson Reuters Above & Beyond Award in 2013 for the launch of Multimedia Channel Partner Program product.
- Platinum Thomson Reuters Above & Beyond Award in 2012 for negotiating a new sponsorship agreement and saving Thomson Reuters over $10,000 and gaining 6 joint webinar events with AIRA.
- Rebranding and launching of Thomson Financial Corporate Solutions to Thomson Reuters Corporate Solutions in the APAC region. Rebranding Thomson Reuters Corporate Solutions to Nasdaq OMX and later Nasdaq in the APAC region.
- At Nasdaq I was also responsible for the launch of new Board and Governance SaaS product BoardVantage and new board solutions in the Asia Pacific region.
- Achieving revenue growth of 20 – 25% each year at Nasdaq, Thomson Reuters and Thomson Financial.
- I managed a rebrand of Thomson Reuters Corporate Solutions to Nasdaq in 2013.
- I managed a rebrand of Thomson Financial Corporate Solutions to Thomson Reuters in 2008.
Employment Hero
At Employment Hero I’ve been responsible for B2B2C campaigns to employers using Employment Hero software (HR and payroll) to be advocates for the Employment Hero Work app (previously Swag), and to get their employees to download and use the app for all of their work admin.
CommBank
I managed an internal website and the build of a new internal bank website Compass, plus updating the business loans and overdrafts pages of the CommBank website. I developed the marketing and content strategy for the Business Loans section of the CommBank website.
Samsung
I was the country digital manager at Samsung managing all digital channels across B2B and B2C including; the website, ecommerce store, digital advertising and social media.
I was responsible for a redesign of the business and apps sections of the website.
Nasdaq, Thomson Reuters & Thomson Financial
I was responsible for customer acquisition, brand campaigns, partnerships and sponsorships, customer retention, cross selling products, and thought leadership and content marketing. I was responsible for marketing strategy, copywriting, design, and campaign execution of; case studies, white papers, product guides, fact sheets, sales collateral, branded goods, digital and print advertising, email campaigns, website content, webinars, events, sponsorships and more.
Additionally I was responsible for two rebrands; a rebrand from Thomson Reuters Corporate Services to Nasdaq, and a rebrand of Thomson Financial Corporate Services to Thomson Reuters Corporate Services.
- Management of B2B SaaS product marketing for the Asia Pacific region (Australia, New Zealand, Hong Kong, Singapore, Japan and South Korea).
- Responsible for the marketing strategy, digital strategy & product positioning for for product pillars; investor relations solutions, business intelligence solutions, board & governance solutions, and multimedia solutions.
- Responsible for launching multiple products in the APAC region including governance & board SaaS solutions.
- Management of lifecycle marketing (engagement, cross selling and retention).
- Localisation of U.S. marketing collateral and campaigns for the APAC region.
- Brand Ambassador for Thomson Reuters in the APAC region.
- Management of brand sponsorships, brand campaigns, conferences, event booths, thought leadership events (and webinars) and partnerships with industry partners; Australasian Investor Relations Association, The Hong Kong Investor Relations Association, Wholesale Investor and Finance News Network.
- Market research & competitive analysis.
- Copywriting for all channels.
- End-to-end graphic and web design & execution of marketing campaigns.
- Rebrand from Thomson Financial Corporate Solutions to Thomson Reuters.
- Rebrand from Thomson Reuters Corporate Solutions to Nasdaq.
- Website content, blogs & micro-sites.
- Sales collateral, battle cards, email templates & proposal templates for the sales team.
- ATL campaigns (digital & print advertising).
- Product marketing; fact sheets, product guides and product brochures.
- Content marketing; white papers, blog content, social media content & case studies.
NICKI WOODLOCK 